A business proposal is a written document that is designed to persuade a prospective client to buy a product or service. Business proposals are often a key step in the complex sales process. There are three categories of business proposals: formally solicited, informally solicited, and unsolicited. They can be as long or as short as necessary to communicate the required information.
Characteristics of an effective business proposal:
- The writing style is clear and concise
- The need for the proposal activity is clearly established
- Appropriate details are provided in all parts of the proposal
- The most important ideas are highlighted
- All major matters indicated in the proposal guidelines are clearly addressed
- The project objective are given in details
The elements of a business proposal include: cover letter, coverage page, executive summary, table of contents, company qualifications, schedule, costs, strategy to solving the problem, and overview of the need or problem.
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